Maldives row: MakeMyTrip has new campaign for beach holidays

The Lakshadweep vs Maldives debate online has caused controversy after Maldives ministers insulted Prime Minister Narendra Modi in response to his video promoting Lakshadweep. The ministers called him a ‘clown’, ‘terrorist’, and ‘puppet of Israel’. This led to the #BoycottMaldives trend on social media, with many Indians promoting domestic destinations instead. As a result, travel platform MakemyTrip reported a 3400% increase in searches for Lakshadweep and launched a ‘Beaches of India’ campaign. Meanwhile, EaseMyTrip suspended all flight and hotel bookings for Maldives to show solidarity with India.

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